Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Koller yang dikenal sebagai mahaguru manajemen pemasaran memperkenalkan konsep-konsep pemasaran modern seperti 4P (Product, Price, Place, Edisi pertama buku 'Marketing Management' ini terbit pada tahun 1967 memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. These books contain exercises and tutorials to improve your practical skills, at all levels!Edisi pertama buku 'Marketing Management' ini terbit pada tahun 1967 memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven.
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